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New Media Report: What are people watching on Netflix?


At Digital-i, we’re proud to announce the release of the first edition of the New Media Report.

We saw how unmatched viewing was increasing in the UK at a rate never seen before. 

We knew that Netflix subs were increasing at a similar rate.

We watched as the industry stumbled in the dark without proper, third-part facts and figures about SVOD viewing and usage.

We found a way to measure the largest of the SVOD giants.

The report contains exclusive Netflix viewing data obtained through a proprietary methodology.


Did you know that:

Around 9 million UK households streamed Stranger Things since 2017?

Or that The Disappearance of Madeleine McCann was one of the top documentaries on Netflix UK?

And that, over the past 2 years Friends generated more than half a billion streams for Netflix UK?

netflix audience measurement strategy solutions

Well, at Digital-i we know this and much more…

But we’re not selfish, we want to share this data with you!

netflix report audiences measurement broadcasting


One of the most affordable ways to do this is through buying our New Media Report 2019.

It covers viewing trends, genre performance and the key content strategies employed by the SVOD star that is Netflix.

Throughout an in-depth analysis of UK Netflix viewing from 2017 to July 2019, we demonstrate how viewing in the UK has changed over time.

This report shows how and why Netflix is such a success.

And, most importantly, it reveals the hidden truth of the data that has been hidden up until now.

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It reveals what people have been watching on Netflix in the UK and how they’ve been watching it ! (Spoiler Alert: Binge, binge, binge).

Make sure to enter your details in the form below and quote BRITTOP10 for your free Netflix UK 2019 Top 10 Table and to further inquire about purchasing the report.


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We’ve worked with some great companies

  • BBC
  • ITV
  • Channel 4
  • Channel 5
  • Dave
  • Sky
  • Virgin