Exceptional insight for more profitable decisions
Broadcasters use Digital-i to provide sophisticated audience modelling, analysis and insight above and beyond what they can achieve in-house.
They are using our services throughout the programme lifecycle:
 |
| Commissioning or acquiring at the best price |
 |
|
|
Before you buy or commission a programme,
we can provide accurate predictions of its audience,
in order to calculate expected return on investment.
Download
a brochure  |
|
| Promoting efficiently |
|
|
|
When and where should you run promotions for the greatest impact? We can model viewing habits and other media consumption to find the best mix.
Download
a brochure |
|
| Maximising advertising revenue |
|
|
|
How can you maximise advertising revenue, given your overall schedules? We provide models that optimise ad slots for maximum audience impact.
Download
a brochure |
|
| Reviewing |
|
|
|
Was your programme a success? Our analysis goes beyond the obvious to see what impact you had, including important niches and in comparison to rivals.
Download
a brochure |
Digital-i is also helping broadcasters to uncover PR opportunities by identifying where programmes have been successful. We are particularly adept at identifying successes in the face of apparent indifference.
How could we help you achieve more from your programming? Please check out our case studies or contact us to discuss your priorities. |
Overview of services