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If you need a fresh angle or hard facts to substantiate what you are observing in the broadcast or production industry then we are happy to comment and share our expertise analysing audience and media consumption data. You can reach our managing director, Ali Vahdati on 01823 259113.
Biography
Ali Vahdati has been an adviser to the UK media industry for the last ten years. His expertise lies primarily in assessing audience potential and gauging the risk in new business propositions. He advised Endemol on their negotiations with Channel 4 over Big Brother, helped Southern Star with advice about rights for Home and Away and worked with Kleinwort Capital on their £23m investment in Hat Trick Productions.
Working closely with Pact and Ofcom, Ali has been instrumental in setting-up the highly regarded Independent Production Census. He also developed the methodology used by the OFT while they were responsible for monitoring the BBC’s performance against quotas.
All the major UK broadcasters have benefited from Ali’s
assistance at different times. This includes developing new
approaches to advertising scheduling which have significantly
increased revenues for a successful multichannel broadcaster
and most recently providing insight which is shaping Five's
on-air and off-air promotional strategy. |
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