Digital-i Reports

21st May 2020

Dovetail data and the impact of sampling error on programme ratings

12th May 2020

5th February 2019

Mind the Viewing Gap – An Industry Report on Ethnic Diversity

17th November 2017

Netflix Originals in Europe – A SoDA viewing report

23rd June 2020

21st May 2020

Dovetail data and the impact of sampling error on programme ratings

12th May 2020

5th February 2019

Mind the Viewing Gap – An Industry Report on Ethnic Diversity

17th November 2017

Netflix Originals in Europe – A SoDA viewing report

23rd June 2020

21st May 2020

Dovetail data and the impact of sampling error on programme ratings

12th May 2020

5th February 2019

Mind the Viewing Gap – An Industry Report on Ethnic Diversity

17th November 2017

Research

Netflix Doesn’t Need Star Wars to Turn to The Dark Side

A key Netflix competitor, Disney+, recently launched onto the global scene. -Although here in the UK, we’re still waiting… The

Super Sunday: Viewing figures from a Sunday of blockbuster sport

Sunday the 14th July 2019 will undoubtedly go down as one of the greatest sporting afternoons/evenings of all time.

113% rise in households watching more ‘unmatched’ than linear TV

There is a rising worry in the TV industry. It’s hard to quantify and it’s known as ‘unmatched viewing’. Unmatched viewing

Luther and the Box Setters: Profiling a New Viewer-Type

In our last blog we looked at Full-timers, series-loyal fans that watched every episode of the new series. This month

Luther: Keeping up with audiences as well as criminals

For nearly a decade, Idris Elba’s raw portrayal of the sardonic, troubled cop, Luther, has gained loyalty in households across

Optimise your use of overnights

How to get your programmmes the appreciation they deserve Overnights are, and will continue to be, an industry staple. We

Dovetail is here and it can increase consolidated ratings by up to 53%

This week, BARB officially launched Project Dovetail with the first release of online viewing data on computers and tablets. This is

Sky EPG Reshuffle Review – Who are the big winners?

Sky reshuffled its EPG on 1st May, moving all +1 channels into the 200’s, and many factual channels in amongst the

The Royal Wedding – 5 stats about the TV viewing that you may not have heard

In the very unlikely scenario that you are not already aware, we would like to take the time to inform

The Regeneration Game: Are programme reboots a good strategy?

There appears to be a trend at present in commissioning.

Cherchez La Femme

An evaluation of long-term trends in women’s sports viewing Even in a rapidly changing modern society gender stereotypes remain prevalent.

Sky EPG Reshuffle: How much longer will their be a space for +1 channel?

In August 2017 Sky announced an overhaul of their current EPG layout, one that would (amongst other changes) mean a

The True Value of Sports Rights – Insight is the Key

When it comes to sports TV rights, it is certainly an interesting time . Headline deals for the Premier League

Christmas vs. New Year, our viewing habits are changing

Photo by Toa Heftiba on Unsplash It’s just over a week since the dreaded Blue Monday and what with Dry January

Diving into Blue Planet’s High Levels of Catch Up Viewing

David Attenborough and co are back for another awe-inspiring insight into the natural wonders of our planet this autumn in

News and opinion

Five facts about Netflix viewing during the pandemic

Our latest wave of UK Netflix viewership data is in and it is full of intriguing insight and trends.

The future of SVOD and TV in a post-pandemic world

Digital-i predicts the future of the TV and SVOD industries in this uncertain world.

Netflix’s International Strategy – Global vs Local

Netflix’s astounding success and ubiquity is in part due to its dedicated, efficient, and effective international strategy. How can we

4 Top Spanish Netflix Shows perfect for weekend viewing

Everyday’s like the weekend, baby! Oh wait, there’s nowhere to go and nothing to do. Well, that’s not quite true.

5 Top Netflix Films that Brits don’t know about

It’s Friday, again. And every time we reach the weekend it feels less like a relief or cause to celebrate

Netflix Australia SVOD reporting research Digital-i

Netflix Australia – The Upside Down is a hit Down Under

The data is in for Netflix Australia. Our expansion of our world-leading Netflix Measurement System is revealing more and more

Three Netflix Hits that Brits haven’t discovered yet

Looking for recommendations for lockdown weekend Netflix viewing? The weekend is approaching, none of us have plans, so I’ve decided

SoDA 2.0 – International Netflix Viewing Data Dashboard

First of all we’d like to send Digital-i’s best wishes to everyone and their families. These are difficult times and

Digital-i’s SVOD Measurement is Going Global

There’s been excitement up and down the Digital-i office as we prepare to take another step in our SVOD measurement

Accurate, exclusive Netflix measurement is here

Digital-i is one step closer to our mission to establish a standardised global measurement for the world’s most popular streaming

Will Netflix kill the British TV star?

The Lost TV Generation doesn’t have to spell the end of quality British content. British TV is dead! We

How do you solve a problem like disappearing young viewers?

#TVMATTERS Vol.2 The first volume of #TVMATTERS engaged with the idea of fragmented viewing and the possible sociological effects and

Faith in Football: Synchronicity in a Fragmented World

#TVMATTERS Vol. 1 First there was Love Island. The beauties’ love lives were the talk of the office and their televised relationship

The Box Set is Dead, Long Live the Box Set

Source:http://www.bbc.co.uk/programmes/p05pc0xs Unless you have spent the last 4 years in the media wilderness, you will be aware of the

Audience Inclusivity – Is it time to re-evaluate the parameters of success?

It is not simply in the boardrooms of broadcasters or on a television set where you’ll find that sections of

A Fresh Digital.i!

On 19th October, we threw a party at the Institute of Contemporary Arts in London to thank our clients for

Our Charity work in Bangladesh & Guatemala!

Digital.i working with Toilet twining Charity to build latrines in schools in both Bangladesh & Guatemala. Giving something back and

The Apprentice: You’re Hired

Digital.i’s mentoring of young, aspiring apprentices received public recognition in 2015 as we reached the finals of the 2015 Somerset

ISO 9001 ready for take off

A certificate signifying utmost qualty and accuracy in our work. We were proud to earn this as a sign of

Digital.i turns ten in London

We celebrated our 10th birthday with a riotous trip up to London from our home in Somerset.

MIPCOM Speech

Watch MD Ali Vahdati investigating the topic of Content Rights and Scheduling in the 2010 MIPCOM

All posts

Five facts about Netflix viewing during the pandemic

The future of SVOD and TV in a post-pandemic world

3rd August 2020

Our latest wave of UK Netflix viewership data is in and it is full of intriguing insight and trends. Read more.

Netflix Originals in Europe – A SoDA viewing report

13th July 2020

Digital-i predicts the future of the TV and SVOD industries in this uncertain world. Read more.

Feature Netflix Data Reports

23rd June 2020

Some Netflix Originals are global hits, popular across many European countries as well as their country of production. Others might Read more.

Netflix’s International Strategy – Global vs Local

Industry News and Opinion Opinion

11th June 2020

Netflix’s astounding success and ubiquity is in part due to its dedicated, efficient, and effective international strategy. How can we Read more.

Netflix Data Reports

21st May 2020

Pandemic: How to Prevent a Crisis was released in January 2020 exclusively on Netflix across all its regions. The six-part Read more.

4 Top Spanish Netflix Shows perfect for weekend viewing

Netflix Data Reports

12th May 2020

5 Top Netflix Films that Brits don’t know about

7th May 2020

Everyday’s like the weekend, baby! Oh wait, there’s nowhere to go and nothing to do. Well, that’s not quite true. Read more.