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Digital-i Reports


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MRG awards
Digital-i makes the shortlist for 4 MRG awards
A year ago, Digital-i took a step into the unknown. We launched our first version of SoDA, an SVOD tracker Read more.
SoDA 2.0 digital-i Netflix measurement
Amazon Prime Video data now on Digital-i’s SoDA platform
Accurate SVOD viewing data is only a few clicks away. Digital-i's groundbreaking SVOD research tool, SoDA now covers Amazon Prime Read more.
Netflix Originals
Netflix Originals and the production dilemma
Netflix Originals are often seen as the foundation of Netflix's success - what's the strategy and can it continue? Read more.
Netflix UK: Heavy, Medium and Light Viewers – A report
Heavy, medium and light Netflix viewers - what's the difference and why is it important to know? Read more.
Netflix in the pandemic
Five facts about Netflix viewing during the pandemic
Our latest wave of UK Netflix viewership data is in and it is full of intriguing insight and trends. Read more.
The future of SVOD
The future of SVOD and TV in a post-pandemic world
Digital-i predicts the future of the TV and SVOD industries in this uncertain world. Read more.
featured image netflix originals europe
Netflix Originals in Europe – A SoDA viewing report
Some Netflix Originals are global hits, popular across many European countries as well as their country of production.  Others might Read more.
global strategy netflix international
Netflix’s International Strategy – Global vs Local
Netflix’s astounding success and ubiquity is in part due to its dedicated, efficient, and effective international strategy. How can we Read more.
Netflix’s Pandemic Docuseries – A programme report
Pandemic: How to Prevent a Crisis was released in January 2020 exclusively on Netflix across all its regions. The six-part Read more.

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