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Digital-i Reports


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SVOD measurement expansion
Digital-i’s SVOD Measurement is Going Global
There’s been excitement up and down the Digital-i office as we prepare to take another step in our SVOD measurement Read more.
Netflix measurement
Accurate, exclusive Netflix measurement is here
Digital-i is one step closer to our mission to establish a standardised global measurement for the world’s most popular streaming Read more.
Star Wars Netflix
Netflix Doesn’t Need Star Wars to Turn to The Dark Side
A key Netflix competitor, Disney+, recently launched onto the global scene. -Although here in the UK, we’re still waiting… The Read more.
new media digital-i netflix research audience measurement
New Media Report: What are people watching on Netflix?
At Digital-i, we’re proud to announce the release of the first edition of the New Media Report: Netflix viewing data Read more.
Will Netflix kill the British TV star?
The Lost TV Generation doesn’t have to spell the end of quality British content.    British TV is dead! We Read more.
Digital.i A Fresh Perspective
Super Sunday: Viewing figures from a Sunday of blockbuster sport
  Sunday the 14th July 2019 will undoubtedly go down as one of the greatest sporting afternoons/evenings of all time. Read more.
113% rise in households watching more ‘unmatched’ than linear TV
There is a rising worry in the TV industry. It’s hard to quantify and it’s known as ‘unmatched viewing’. Unmatched viewing Read more.
Digital.i A Fresh Perspective
Luther and the Box Setters: Profiling a New Viewer-Type
In our last blog we looked at Full-timers, series-loyal fans that watched every episode of the new series. This month Read more.
Digital.i A Fresh Perspective
Dovetail data and the impact of sampling error on programme ratings
In our latest industry report we explain a different and innovative way to use Dovetail data (online viewing data from Read more.

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  • BBC
  • ITV
  • Channel 4
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  • Dave
  • Sky
  • Virgin