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UK Lockdown - An exclusive Netflix viewing report

UK lockdown Netflix viewing report

Lockdown and Netflix – a match made in heaven?

For many of us, SVOD and VOD players with their seemingly limitless catalogues full of endless content (good and bad) have been a saviour.

But, seeing as the high ups in Netflix still insist on utmost secrecy when it comes to viewing figures, the majority of the entertainment industry remains in the dark with regards to how Netflix viewing has been affected by lockdown measures.

Digital-i’s new report sheds some light on this question.

The Netflix UK Lockdown Viewing Report is a concise report that analyses and interprets proprietary Netflix viewing data from the first week of national lockdown in the UK.

The report contains:

1. A summary of findings

2. Netflix usage and viewer behaviour change

3. Top shows and movies

Click here to view the report.

Our Netflix tracking methodology is a proprietary form of data collection, that’s to say it’s not a diary or cookies-based method. It’s a new and innovative way to understand Netflix’s appeal, programme success and growth.

For more information about our interactive dashboard software that allows clients to interrogate 7 territories and over 2 years of Netflix viewing data, read about our SVOD Analytics services or contact us. 

Equally, in this troubling time we are offering budget-friendly consultancy pieces to help broadcasters and streaming platform providers make the most of lockdown and please and attract their target viewers.

 

We’ve worked with some great companies

  • BBC
  • ITV
  • Channel 4
  • Channel 5
  • Dave
  • Sky
  • Virgin