Insights / Company News / Digital-i’s SVOD Measurement is Going Global
Company News / 12th March 2020
There’s been excitement up and down the Digital-i office as we prepare to take another step in our SVOD measurement mission.
We’re going global.
At the time of writing, we’re in the process of launching our services in Spain, France, Italy, Germany, Australia and the US!
This is a huge move for us and we’re truly proud of our excellent technical and partnership teams who have been slaving over code and international contracts to make our dream a reality.
Digital-i’s Netflix figures have been featured in an article in Forbes, our methodology will be appearing in Glance’s upcoming report about the State of Play in Audience Measurement and in a Thinkbox Report.
Netflix is a global phenomenon and in order to properly track its progress and use the data behind the content to make clear strategic decisions, we need a globalised standard measurement system.
We’re starting this off by expanding our SVOD service into Europe, Australia and the US with later plans to expand into Latin America.
Our timeline (current global disruptions allowing) is to have at least 80% of the data for these countries in our online portal and client-ready by the 1st of April (no, this is not an April Fools – this is real!)
If you want more information about our international expansion or our Netflix measurement services get in touch with us at firstname.lastname@example.org or send us a message via the contact form below.
And stay tuned for the next data wave which will indicate exactly how this pandemic is affecting viewer behaviour and viewing choices.
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