Streaming Report
Streaming in Flux:
2025 in Review
Digital i’s annual update on key global streaming trends, focused on Europe and the Americas. Covering Netflix, Disney+ and Prime Video across 15 markets, the report examines how viewing shifted in 2025 and the renewed role of original content.
Audience Trends
How viewing time shifted across Netflix, Disney+ and Prime Video, and how
ad-supported plan adoption continued to grow.
Content Trends
What 2025 tells us about original content, returning titles, completion rates,
and the gap between reach and engagement.
Engagement & Retention
Which titles drive sign-up, which over-index for engagement,
and what churn-risk viewers still choose to watch.