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Research / 30th November 2021
OFFICIAL STATEMENT REGARDING BARB SVOD MEASUREMENT
Digital i welcomes the launch of BARB’s SVOD measurement system on the 29th November, 2021. We believe that the datasets are complementary and are committed to providing both SoDA and BARB SVOD data to our clients depending on the specific needs of their project or analytics teams. BARB gives a comprehensive view of what British households are watching […]Read more
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SoDA is opening the door on Netflix viewing like never before, enabling us to deliver insights that were simply unattainable a year ago.
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