Insights / / Martin Greenbank

Martin Greenbank

/ 7th September 2021

“Digital.i Analytics undertook a strategic research project for us which used BARB data to investigate the changing nature of 16-24 TV viewing. This information had key commercial implications for us and developed our understanding of an audience which is becoming increasingly fragmented. They were sensitive to our challenges and came up with an innovative approach; looking past the raw numbers to provide us with real insights. They were energetic and easy to work with and I was impressed with their ability to communicate often complex ideas in a very digestible way but without sacrificing the important detail.”

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