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A fresh perspective on TV viewing figures



Digital.i’s successful strategic analytics arm has established itself in the market as the go to destination for scalable, creative and thought-leading BARB analysis.

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Do you labour on time-consuming reporting on a regular basis? Would like your reports to have value-added insight as well as all the data and charts?

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We can provide a needs-must, offsite research department; offering access to a responsive, effective and fully skilled team.

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Digital-i is a BARB bureau made up of British TV market experts.

We are pioneers in audience measurement, providing Overnights, specialist BARB services, dashboards and SVOD viewing information to the main broadcasters and production companies in the UK.

Our mission is to help the media industry make strategical and informed business decisions to keep up in the tumultuous TV market.

More about Digital.i

  • “They have offered a service perfectly tailored to our needs from regular reporting to special pieces of analysis.”

    Richard Kingsbury - PBS America

  • “They have consistently ensured relevant and accurate delivery of reports. They have also been flexible, professional and enthusiastic.”

    Stephen Murfet - Insight & Research Controller, BSkyB

  • “They were sensitive to our challenges and came up with an innovative approach; looking past the raw numbers to provide us with real insights.”

    Martin Greenbank - Head of Advertising Research & Development, Channel 4

  • “Digital.i take time to listen and understand our requirements while embracing innovation in reporting methodology and automated distribution.”

    Paul Craigen - Head of Audiences, Strategy and Channel Performance, ITV plc

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We’ve worked with some great companies

  • BBC
  • ITV
  • Channel 4
  • Channel 5
  • Dave
  • Sky
  • Virgin