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A little bit about Digital.i
Formed in 2003 by maths teacher turned data wizard, Ali Vahdati, Digital.i was formed from a desire to reduce tiresome repetitive work and human error by automating as many processes within the media market research industry as possible.
Digital.i specialises in the provision of overnight and regular reporting services which integrate seamlessly into any research department, but that is far from the only string in our analytical bow.
With the mission of delivering data-driven solutions to your digital doorstep, Digital.i is now a professional, multifaceted company; innovative in our technology, intrepid in our development and insightful in our delivery. We offer a fresh perspective on TV viewing figures; crunching numbers, analysing BARB data and finding the stories behind the figures.
Ali - Founder
After graduating from Oxford in Maths he became a Maths teacher and sports coach in various schools and colleges across England. In 2003 he founded Digital.i after working for David Graham Associates in Taunton (now attentional). His drive is to bring simplicity to complex data either via automation or sophisticated interpretation direct to the client. Ali invented the first smartphone -friendly overnight (Blackberry !) and he is constantly discovering creative ways to present data and to communicate it to stakeholders . He is the creative, driving force behind the company, working on the next original research idea for the media industry.
Sam - Research Manager
Sam’s role is to oversee our regular reporting department, ensuring all reports are issued on time, and to the companies’ high standards. He also manages any ad-hoc data requests issued by our clients. He has over 5 years’ experience in the media industry and holds a NVQ in media research from Richard Huish College.
James - Head of Overnights
James oversees the development and maintenance of the companies’ overnight system. He also works closely with the regular reporting team, using his experience and IT skills to find innovative ways to automate and improve our services.
Felix - Head of Analytics
Felix has a wealth of experience and a top track record in TV research, and has delivered a huge variety of complex strategic insight projects for all of the major UK broadcasters and producers. He also ensures the smooth day-to-day running of our analytics division which services the larger more complex research and insight projects for our clients.
Jon - Finance Manager
Jon oversees all income and expenditure flowing through the business and is responsible for creating the management accounts. He is also involved in the management of contracts. Jon has over ten years’ experience in a finance remit and is fully CIMA qualified.
Matt - Insight Analyst
Matt works within the companies’ consultancy and analytics department. Matt has worked on a number of successful strategic analysis projects for clients that include major broadcasters, rights holders and independent producers. Matt holds a master’s degree in Social Research from Goldsmiths University of London.
Dina - Research Executive
Dina works in both the companies’ regular reporting and consultancy departments. Dina came to the UK from Moscow, and has more than 4 years of experience in advertising and media planning. She holds a degree in Management from Moscow State University.
Harry - Junior Programmer
Harry's role involves the automation of the companies’ regular reporting, making them more innovative, faster and reliable. Harry also assists in the maintenance of our overnight systems. In addition to his work, Harry is studying part time towards a degree in Computing & IT.
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