Skip to: main navigation | main content | sitemap | accessibility page
A little bit about Digital.i
Formed in 2003 by maths teacher turned data wizard, Ali Vahdati, Digital.i was formed from a desire to reduce tiresome repetitive work and human error by automating as many processes within the media market research industry as possible.
Digital.i specialises in the provision of overnight and regular reporting services which integrate seamlessly into any research department, but that is far from the only string in our analytical bow.
With the mission of delivering data-driven solutions to your digital doorstep, Digital.i is now a professional, multifaceted company; innovative in our technology, intrepid in our development and insightful in our delivery. We offer a fresh perspective on TV viewing figures; crunching numbers, analysing BARB data and finding the stories behind the figures.
Ali - Founder
After graduating from Oxford in Maths he became a Maths teacher and sports coach in various schools and colleges across England. In 2003 he founded Digital.i after working for David Graham Associates in Taunton (now attentional). His drive is to bring simplicity to complex data either via automation or sophisticated interpretation direct to the client. Ali invented the first smartphone -friendly overnight (Blackberry !) and he is constantly discovering creative ways to present data and to communicate it to stakeholders . He is the creative, driving force behind the company, working on the next original research idea for the media industry.
Emma - Co-Founder
Emma is an entrepreneur and co- owns Digital.i with Ali Vahdati, she is responsible for the corporate governance of the company and the performance and development of all employees. Emma is also a qualified Workplace Mediator working across the West Country and London, bringing together employees in conflict to find resolution. Emma has an MA in the Psychology of Education and is training to be a Therapeutic Counsellor.
Franca - Head of Business Development
Franca is our Head of Business Development responsible for building and maintaining client relationships.
Over the last 35 years she has built up a wealth of knowledge and experience in adding value and improving processes and systems for clients at all levels.
Over the last 12 years she worked as Head of New Business for Hargreaves Lansdown a FTSE 100 company.
Tony - Technical Director
Tony looks after Digital-i's developer operations and business intelligence. He is responsible for developing the infrastructure that supports our Analytics Engines. Tony was previously a Senior Consultant one of the 'Big 4' accountancy firms providing Risk Assurance Analytics to a variety of FTSE250 companies
Matt - Head of Insight
Matt looks after our insight and analytics department. Matt has managed and delivered a number of successful strategic analysis projects for clients that include major broadcasters, sports rights holders and independent producers. Matt specialises in working with respondent level BARB data to develop new research methodologies and unearth key insights. Matt holds a master’s degree in Social Research from Goldsmiths University of London.
Dina - Research Executive
Dina works in both the company’s regular reporting and consultancy departments. Dina came to the UK from Moscow, and has more than 4 years of experience in advertising and media planning. She holds a degree in Management from Moscow State University.
Sarah - Business Intelligence Developer
Sarah uses her focus and drive to develop our in-house data warehouse, databases and visualisation tools. She previously worked as a Senior Risk Consultant at a global accountancy firm performing data analytics and undertaking IT Audits for prestigious financial institutions. She also worked in the third sector as a Business Intelligence developer.
Adam - VBA Research Executive
Adam is an economist, data scientist and an automation aficionado.
He is currently responsible for automating and developing our industry-leading overnights and regular reports.
He graduated from Cracow University of Economics and has a wealth of professional experience and data science knowledge.
Tom - Research Executive
Tom predominantly works in the regular reporting team, creating reports to be sent on a weekly and monthly basis and running ad-hoc requests, Tom also works within the insight and consultancy team on in-depth research projects. He has a Master’s degree in Psychology with a specialisation in neuropsychological research. From his time in scientific research Tom has developed keen attention to detail and is well versed in drawing conclusions from data.
Sophia - Sales and Marketing Consultant
Sophia has worked as a contractor for Digital.i for 8 years before becoming a permanent member of the team taking on the role of Sales and Marketing Consultant. She specialises in producing content, working with international clients and creating a brand presence. She holds a Bachelor of Arts in Modern and Medieval Languages from the University of Cambridge and a Master's degree in International Journalism from Cardiff University.
Pam - Business Administrator
Pam has recently returned to Digital.i after a three-year break. She moved over to the UK from South Africa in July 2003. She originally worked for Digital.i in accounts but is now back looking after business administration. She is AAT qualified.
We’ve worked with some great companies