Sam – Senior Research Executive

“I like to really unpick the narrative in data trends.”

When did you start working for Digital i?

I started working for Digital i July 2021. I previously worked for an account-based market research company in Bristol and have a background in research and creative studies.

What do you do in your free time?

I have a Bachelors & Masters degree in Fine Art as well as a studio in Thornbury that I visit in my spare time. I work with painting, sculpture and installation. I am also writing and illustrating a book.

If you could be an extra in any movie, which one would you choose?

I already have been an extra in a TV show (Beowulf: Return to the Shieldlands), and I think it’s safe to say I completely owned it…

What are your career goals during your time with Digital i?

An ambition of mine is to develop my data analytics capabilities to better understand linear TV viewing and upcoming SVOD trends. I want really unpick the narrative in the data trends.

What do you enjoy about working within the industry?

I enjoy finding out about the niches and oddities within viewing data. It is exciting to put data to the name and face of shows that I have enjoyed watching.

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