Formed in 2003 by maths teacher turned data wizard, Ali Vahdati, Digital-i was born from a desire to automate TV ratings provision and create imaginative solutions and reports that analyse all sides of the media landscape.
Now, almost two decades later, Digital-i is a technology and insight company that specialises in TV and media industry analysis.
We are world-leaders in SVOD viewing measurement and analysis.
How have we done this?
By bringing together an international team of multilingual, coding-savvy, good -humoured bright sparks with ample experience in media industry research.
Digital-i is taking the world of TV research online, uncovering coveted SVOD viewing figures and revolutionising the face of viewing data through online portals and interactive data visualisation.
Ali - Founder
After graduating from Oxford in Maths he became a Maths teacher and sports coach in various schools and colleges across England. In 2003 he founded Digital.i after working for David Graham Associates in Taunton (now attentional). His drive is to bring simplicity to complex data either via automation or sophisticated interpretation direct to the client. Ali invented the first smartphone -friendly overnight (Blackberry !) and he is constantly discovering creative ways to present data and to communicate it to stakeholders . He is the creative, driving force behind the company, working on the next original research idea for the media industry.
Emma - Co-Founder
Emma is an entrepreneur and co- owns Digital.i with Ali Vahdati, she is responsible for the corporate governance of the company and the performance and development of all employees. Emma is also a qualified Workplace Mediator working across the West Country and London, bringing together employees in conflict to find resolution. Emma has an MA in the Psychology of Education and is training to be a Therapeutic Counsellor.
Franca - Head of Business Development
Franca is our Head of Business Development responsible for building and maintaining client relationships.
Over the last 35 years she has built up a wealth of knowledge and experience in adding value and improving processes and systems for clients at all levels.
Over the last 12 years she worked as Head of New Business for Hargreaves Lansdown a FTSE 100 company.
Tony - Technical Director
Tony looks after Digital-i's developer operations and business intelligence. He is responsible for developing the infrastructure that supports our Analytics Engines. Tony was previously a Senior Consultant one of the 'Big 4' accountancy firms providing Risk Assurance Analytics to a variety of FTSE250 companies
Matt - Head of Insight
Matt looks after our insight and analytics department. Matt has managed and delivered a number of successful strategic analysis projects for clients that include major broadcasters, sports rights holders and independent producers. Matt specialises in working with respondent level BARB data to develop new research methodologies and unearth key insights. Matt holds a master’s degree in Social Research from Goldsmiths University of London.
Dina - Business Intelligence Developer / Analyst
Dina works in both the company’s development and consultancy departments. She works on our latest database and dashboard tool processes as well as performing deep insight into TV and SVOD data. Dina came to the UK from Moscow, and has more than 4 years of experience in advertising and media planning. She holds a degree in Management from Moscow State University.
Sarah - Business Intelligence Developer
Sarah uses her focus and drive to develop our in-house data warehouse, databases and visualisation tools. She previously worked as a Senior Risk Consultant at a global accountancy firm performing data analytics and undertaking IT Audits for prestigious financial institutions. She also worked in the third sector as a Business Intelligence developer.
Tom - Reporting Manager
Tom maintains and manages the complex system that sounds out Overnights to clients before 10am, 365 days a year. He also manages the facilitation and delivery of our regular reports. On occasion, Tom works within the insight and consultancy team on in-depth research projects. He has a Master’s degree in Psychology with a specialisation in neuropsychological research. From his time in scientific research Tom has developed keen attention to detail and is well versed in drawing conclusions from data.
Adam - VBA Research Executive
Adam is an economist, data scientist and an automation aficionado.
He is currently responsible for automating and developing our industry-leading overnights and regular reports.
He graduated from Cracow University of Economics and has a wealth of professional experience and data science knowledge.
Darius - Research Assistant
Darius recently graduated from Cardiff Metropolitan University with a BSc in Sport Science. When he's not competing in national weightlifting competitions, Darius brings his diverse knowledge and charisma to the office assisting the team with all manner of research. His specialism is e-sports and the gaming industry, an area he believes is only just reaching its full potential.
Katie - Office Manager
Katie has excellent managerial skills and a creative approach to office management. She has almost a decade of experience in administration and accounting and has achieved various customer service qualifications. Katie speaks several languages and is a highly organised and integral member of the team.
Sophia - Marketing Strategist and Copywriter
Sophia has worked as a contractor for Digital.i for 8 years before becoming a permanent member of the team taking on thejob of establishing a marketing plan and creating fun and concise copy. She specialises in producing content, working with international clients and creating a brand presence. She holds a Bachelor of Arts in Modern and Medieval Languages from the University of Cambridge and a Master's degree in International Journalism from Cardiff University.
Pam - Business Administrator
Pam has recently returned to Digital.i after a three-year break. She moved over to the UK from South Africa in July 2003. She originally worked for Digital.i in accounts but is now back looking after business administration. She is AAT qualified.
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