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A little bit about us…
Formed in 2003 by maths teacher turned data wizard, Ali Vahdati, Digital-i was born from a desire to automate TV ratings provision and create imaginative solutions and reports that analyse all sides of the media landscape.
Now, almost two decades later, Digital-i is a technology and insight company that specialises in TV and media industry analysis.
We are transforming the face of TV and SVOD research.
How have we done this?
By bringing together an international team of multilingual, coding-savvy, good-humoured bright sparks with ample experience in media industry research.
Digital-i empowers entertainment companies with invaluable viewing data and analyses. We help our clients to negotiate better deals, compete on a global level and carve out their space in the tumultous new market.
Ali - Founder and CEO
After graduating from the University of Oxford, Ali became a Maths teacher and sports coach in various schools and colleges across England. In 2003, he founded Digital-i after working for David Graham Associates in Taunton (now known as Attentional). His drive is to bring simplicity to complex data either via automation or sophisticated interpretation direct to the client. Ali invented the first smartphone-friendly Overnights (on a Blackberry!) and he is constantly discovering creative ways to present data and to communicate it to stakeholders. He is the creative, driving force behind the company, disrupting the research landscape with new SVOD measurement methodologies and tools.
Emma - Co-Founder
Emma is an entrepreneur and co- owns Digital.i with Ali Vahdati, she is responsible for the corporate governance of the company and the performance and development of all employees. Emma is also a qualified Workplace Mediator working across the West Country and London, bringing together employees in conflict to find resolution. Emma has an MA in the Psychology of Education and is training to be a Therapeutic Counsellor.
Matt - Head of Insight
Matt looks after our insight and analytics department. Matt has managed and delivered a number of successful strategic analysis projects for clients that include major broadcasters, sports rights holders and independent producers. Matt specialises in working with respondent level BARB data to develop new research methodologies and unearth key insights. Matt holds a master’s degree in Social Research from Goldsmiths University of London.
Tony - Technical Director
Tony looks after Digital-i's developer operations and business intelligence. He is responsible for developing the infrastructure that supports our Analytics Engines. Tony was previously a Senior Consultant one of the 'Big 4' accountancy firms providing Risk Assurance Analytics to a variety of FTSE250 companies
Dani - Junior Software Engineer
Dani is responsible for developing Digital-i's ground-breaking new SVOD measurement technology as well as updating the website and overseeing the smooth operation of reports. Dani speaks two languages and used to run a restaurant in Spain before he started developing programmes and designing websites.
Dina - Business Intelligence Developer / Analyst
Dina works in both the company’s development and consultancy departments. She works on our latest database and dashboard tool processes as well as performing deep insight into TV and SVOD data. Dina came to the UK from Moscow, and has more than 4 years of experience in advertising and media planning.
Sarah - Business Intelligence Developer
Sarah uses her focus and drive to develop our in-house data warehouse and visualisation tools. She previously worked as a Senior Risk Consultant at a global accountancy firm performing data analytics and undertaking IT Audits for prestigious financial institutions. She also worked in the third sector as a Business Intelligence developer.
Adam - VBA Research Executive
Adam is an economist, data scientist and an automation aficionado.
He is currently responsible for automating and developing our industry-leading overnights and regular reports.
He graduated from Cracow University of Economics and has a wealth of professional experience and data science knowledge.
Tom - Reporting Manager
Tom maintains and manages the complex system that sends out Overnights to clients before 10am, 365 days a year. He also manages the facilitation and delivery of our regular reports. On occasion, Tom works within the insight and consultancy team on in-depth research projects. He has a Master’s degree in Psychology with a specialisation in neuropsychological research. From his time in scientific research Tom has developed keen attention to detail and is well versed in drawing conclusions from data.
Helen - Research Executive
Helen is a recent graduate with a BSc in Geography from the University of the West of England (UWE). After taking a year studying abroad in Canada, she returned to the UK and interned for Digital-i. Now, she's back with a permanent post working in the regular reporting team, running weekly and monthly reports alongside ad-hoc requests.
Katie - Admin and HR Manager
Katie has excellent managerial skills and a creative approach to office management. She has almost a decade of experience in administration and accounting and has achieved various customer service qualifications. Katie speaks several languages and is a highly organised and integral member of the team. She is currently studying for a CIPD qualification in HR.
Pam - Business Administrator
Pam manages Digital-i's accounts, she is an AAT qualified, highly experienced administrator and accountant. She has been with the business through its transformation from a UK BARB bureau to an international provider and tracker of SVOD viewing, managing contracts, payments and overall administration.
Sophia - Marketing Director
Sophia specialises in producing content, working with international partners and creating a brand presence. As the Marketing Director, she is responsible for managing our international campaigns and working with local journalists to communicate some of the more interesting SVOD insights that have arisen from Digital-i's research tool.
We’ve worked with some great companies