Insights / Company News / Bringing in the Expertise for Commercial Sales
Company News / 27th June 2023
Global subscription video-on-demand (SVOD) insight and data expert Digital i are bringing out the big guns. With the appointment of Ash Stedman as their new Sales Director. We’re excited to see what they can do, as part of their continued global growth strategy.
We have already seen the Bristol-based business expand its SVOD measurement system to 20 countries globally; across Europe, North America, Latin America and Asia Pacific.
Ali Vahdati, Digital i founder and CEO, said: “We are very proud of the rapid growth we have made as a business but as ever we are focussed on further expansion. With a renewed emphasis on our global commercial sales, we want to ensure we have the best possible team in place to drive ourselves forward. We want to really show the industry what we are capable of. I have every confidence Ash will be a great asset and enable us to do just that.”
With the success they have already had with their ground-breaking SoDA platform, the team is going from strength to strength. Digital i are excited to bring in Ash. His remit will be to help Digital i put the demands of the industry at the forefront of their development. Showcasing the many capabilities of SoDA.
Ash brings a huge amount of sales acumen to Digital i. His decade of experience as a skilled sales leader in the media and video industry will help to hone the sales strategy.
He enjoyed a successful career at global publishers before heading brand side to Secret Escapes. As Head of Agency Sales and Brand Partnerships he focused on bespoke content partnerships with big name brands. Identifying new commercial opportunities for the media team.
He then made the exciting move to open the UK arm of Biites, the video platform for branded entertainment, as Commercial Director. Here he honed his knowledge of attention and content measurement. He now brings this experience to Digital i at just the right time in their growth journey.
His knowledge and expertise of commercial development will prove invaluable when growing the sales function for Digital i.
Digital i are thrilled to welcome him to the team. We are sure he’ll do great things for the company and help to drive them into the next phase of their journey.
Ash Stedman said: “I am really excited to be joining Digital i to support their continued growth and success. I can’t wait to take clients behind-the-curtain on audience viewing behaviour. Sharing actionable insights into the world’s biggest shows”
Contact us now to find out how Ash and the team can help you.
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