Insights / News and Opinion / MIPCOM 2021: Shake up your content strategy

MIPCOM 2021: Shake up your content strategy

News and Opinion / 8th October 2021

MIPCOM Cannes

Next week, we will be visiting MIPCOM 2021.

MIPCOM is the year’s biggest global market for entertainment content across all platforms. Along with over 5000 participants from more than 2000 companies, we will be setting up our booth for a week of networking, meetings, screenings and conferences. The in-person event marks an opportunity for the industry to reset, sharing our greatest ideas, content, and melding minds.

We would like to an extend an open invitation to visit us at our stand (R7-K21). For Digital i, this conference marks the start of our ambitious global plans. For too long, producers, studios, broadcasters and streamers have been operating in the dark when it comes to SVOD ratings. Digital i firmly believes that through evolving a smarter media research industry, we can empower creatives to make their best content and serve a diverse range of viewers across the world.

For these reasons, we have created an exclusive guide to SVOD content strategy and trends for all present at the market. If you’re interested in receiving a copy, pass by our stand (R7-K21) and participate in our competition. We will be demonstrating the latest capabilities of our cutting-edge SVOD analytics tool, as well as revealing the secrets behind Netflix’s success.

If you are not attending MIPCOM this year, then keep up-to-date with everything that’s happening by following us on LinkedIn and Twitter. We will posting daily updates, interviews and insights directly from the Palais.

Look out for us on the airwaves too, as we’ll be appearing in Broadcast Intelligence’s Commissioners Conversations to round up the week. As the viewing revolution continues at full pelt, make sure you’re on the inside, the fast-moving global media and entertainment industry won’t wait for anyone. 

Get inside the viewing revolution, come and see us at R7.K21.

Mipcom inspost

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