Insights / News and Opinion / Our New Brand & Website are Now Live!

Our New Brand & Website are Now Live!

News and Opinion / 24th September 2021

Welcome to the viewing revolution. 

…And to our new brand and website!

It’s time to embrace change in the industry by upgrading our audience measurement capabilities. That’s why our exclusive inside view of linear and SVOD audiences delivers unrivalled insight to our clients. 

We’re growing, we’re going global, we’re evolving a smarter world of media research. But why do we have a new brand and what is our story?


We began as one-man-band sat at a desk in a bedroom in a small Somerset town.

Born from the desire to automate tedious work in the media research industry, Digital i was a BARB bureau taking on big challenges. In 2003, these challenges involved addressing the inequality of power between producers and broadcasters, making Overnights more digestible and soon, understanding the effect that time-shifted viewing could have on advertising spend.

Every step of the way, Digital i took on the challenge.

Nevertheless, as we slowly took on new team members, our focus was solely on the UK market, on TV viewing habits in Britain, on one way to consume entertainment.

In 2019, after years of warning the industry that the rise in unmatched viewing beckoned stiff competition and upheaval from our friends at Netflix, we found a way to measure SVOD audiences.

This was a new form of measurement, previously impossible with broadcasting, but perfectly suited to the subscription model platforms that were on the rise. The data we collected was the best of both the new and the old worlds of measurement, following industry best practice while collecting account-level data from all devices.

Now, it looks like that small idea could shake the world of ratings up in a way we never thought possible. 

Within 18 months we’d gone from measuring Netflix in the UK, to reporting on Netflix and Prime Video viewing across UKFIGS and adding new key metrics like minutes viewed and average audience.

From humble beginnings, we rocketed high to become MRG award winners for the Best International Research. Now we are edging closer to our vision – a smarter world of media research.

We have transformed from a petite but feisty BARB bureau to a global mediatech firm. And our roadmap for the next 18 months looks no less ambitious…

Our new image aims to reflect the journey we’ve been on while firmly routing us in our beginnings. Because none of this would have been possible without our commitment to creating insight from BARB ratings. But now it’s time to to grow, to make a standardised global measurement of SVOD a reality, to get inside the viewing revolution by revealing SVOD audiences, trends and strategy.

We’ve lost the hyphen, beefed up our attitude and flare, and we’re shouting from the rooftops.

The viewing revolution is well under way – don’t you want to join it?

Viewing Revolution



Conventional methods of measuring and understanding viewing audiences are under pressure. It’s time to evolve. As globally reputed leaders in SVOD viewing measurement & audience analysis, our innovative and disruptive approach delivers unprecedented accuracy and a revolutionary depth and breadth of insight.

We understand viewing audiences better than ever before. With the quality of information we provide to our clients, we are confident that they have all the resources they need in order to make critical strategic decisions with absolute confidence and clarity.

We are the next generation of media intelligence.

We are inside the viewing revolution.

We are Digital i.




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