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Press Release: Hocus Pocus 2 and Flow Beat Prestige Drama for Churn Reduction

More than 35% of viewing to the comedy horror sequel last year came from subscribers at high risk of churn, while 30% of HBO Max’s animated adventure audience was from the same segment

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Press Release: Hocus Pocus 2 and Flow Beat Prestige Drama for Churn Reduction
February 20, 2026
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