Solutions
Methodology
Insights
News
About
Book a demo

Press Release: YouTube Overtakes Netflix for Average Daily Viewing Time, While Netflix Channel Achieves Widest Reach of 2025

Average daily YouTube usage per account rose to 99.1 minutes in 2025 as audiences continued to shift from mobile to TV, while Netflix’s official channel secured the highest global reach

Showing
0
items out of
0
Press Release: YouTube Overtakes Netflix for Average Daily Viewing Time, While Netflix Channel Achieves Widest Reach of 2025
June 3, 2026
Press Release: U.S. SVODs Keep Audiences Hooked For Longer As Viewer Retention Grows
May 6, 2026
Press Release: Local Hits Drive APAC Engagement, While Australia Favours U.S. Imports
April 28, 2026
Press Release: Streaming Rebounds in 2025, But Original Content Engine Slows
March 26, 2026
Press Release: Women 35+ Drive YouTube Microdrama Surge, While Male Users Tune Out
March 25, 2026
Press Release: Hocus Pocus 2 and Flow Beat Prestige Drama for Churn Reduction
February 20, 2026
Press Release: Netflix Drives Global Growth in Ad-Supported Streaming
January 13, 2026
UK YouTube Users Watch Less Local Content Than Other Countries
November 4, 2025
Press Release: U.S. streaming audiences riding nostalgia wave as viewing to older content grows
October 9, 2025
Press Release: Streaming Audiences Spending Less Time Watching U.S. Content
October 1, 2025
Press Release: Digital i and Video Research partner to bring cross-platform streaming analytics to Japan
July 24, 2025
Press Release: Australians Watch More Streaming Docs Than Any Other Country
July 1, 2025
Press Release: Netflix Ad Tier Viewing in Western Europe Rises 32% in Six Months
July 1, 2025
Press Release: Canadian Subscribers Lead Investigation Into Netflix True Crime Wave
April 1, 2025
Press Release: Bluey is Top Dog on YouTube & Streaming in the U.S.
February 12, 2025
Press Release: Digital i Launches YouTube Measurement
February 12, 2025
Press Release: Digital i's Top Streaming Titles of 2024 in the U.S.
February 12, 2025
Press Release: Digital i's Top Streaming Titles of 2024 in Europe
February 12, 2025

See what Digital i can do for you

No one knows viewers like us

HomeSolutionsMethodologyInsightsNewsAboutContact
Get insights in your inbox with our newsletter
Subscribe now
Follow us
Privacy & cookiesTerms of useWorkplace policyConsent form
© Digital i
Close Cookie Popup
Cookie settings
By clicking "Accept all cookies", you agree to storing cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts as outlined in our privacy policy.
Accept all cookiesCookie settings
Close Cookie Preference Manager
Cookie settings
By clicking 'Accept all cookies', you agree to storing cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts as outlined in our privacy policy.
Strictly necessary (always active)
Cookies required to enable basic website functionality.
Accept all cookiesSave settings

Book a demo