Digital i’s annual update on key global streaming trends, focused on Europe and the Americas. Covering Netflix, Disney+ and Prime Video across 15 markets, the report examines how viewing shifted in 2025 and the renewed role of original content.
How viewing time shifted across Netflix, Disney+ and Prime Video, and how ad-supported plan adoption continued to grow.
What 2025 tells us about original content, returning titles, completion rates, and the gap between reach and engagement.
Which titles drive sign-up, which over-index for engagement, and what churn-risk viewers still choose to watch.
