TOKYO / BRISTOL, UK, 24/07/25: Digital i is pleased to announce the official launch of SoDA in the Japanese market, through a strategic partnership with Video Research, Japan’s leading audience measurement and media research operator.
Tokyo-based Video Research will act as Digital i’s official distributor for Streaming on Demand Analytics (SoDA) data within Japan.
SoDA is Digital i’s proprietary product for measuring viewing to subscription video-on-demand (SVOD) platforms, including Netflix, Disney+, HBO Max and Prime Video.
Digital i’s SoDA service measures programme-level streaming viewing data on all devices in 20 markets across four continents; including the U.S., Canada, Argentina, Mexico, Brazil, Colombia, the UK, France, Italy, Germany, Spain, The Netherlands, Poland, Denmark, Finland, Sweden, Norway, Australia, South Korea and Japan.
The collaboration between Digital i and Video Research marks a significant step towards providing a more comprehensive understanding of audience behaviour and viewing patterns on major streaming platforms in Japan and the global stage.
Japanese media companies will be able to access comprehensive local and global data and insights, enhancing their strategic decision-making.
Itsumi Matsuoka, Video Research's senior producer, commented:
“We are very pleased to partner with Digital i, a company with deep expertise in global streaming media measurement. In response to the evolving media landscape, we will continue to provide highly reliable data to support decision-making in the media content and communications industry.”
Matt Ross, Digital i’s chief analytics officer, commented:
“We are pleased to partner with Video Research, a company that shares our commitment to excellence in media research.
“Japanese media continues to grow in popularity worldwide. This partnership allows us to leverage Video Research’s local expertise and adds incredible value to our measurement of Japanese content within and outside of the country.”
###
ABOUT DIGITAL I
Digital i is a global streaming media measurement company that tracks subscriber engagement and content consumption through privacy-compliant, opt-in panels and proprietary data capture technology. Offering deep insights into what, where, when, why, and how viewers watch, Digital i empowers major streamers and studios to understand audiences like never before.
Founded in 2003, the company started out as a linear analytics firm and has since expanded to measure streaming audiences in 20countries.
Digital i’s clients include streamers, broadcasters and media brands, who use viewing data analytics to negotiate better deals, compete on a global level, and find their niche in an ever-changing market.
ABOUT VIDEO RESEARCH
Video Research is a data and systems company that supports the video business, including television.
Founded in 1962 as a research institute that provides television viewership data, the company provides television viewership surveys, various media data, and marketing data in Japan.
Based on fair data and reliable indicators, the company offers total support in solving corporate marketing issues, and as a solutions company that utilizes data and systems with wisdom and passion, it supports corporate decision-making.
###
Contact us for more information or to set up a meeting about our YouTube and SVOD audience measurement services
www.digital-i.com
Sophia Vahdati
Director of marketing & communications
sophia.vahdati@digital-i.com
Mark Layton
Communications Lead
mark.layton@digital-i.com
