BRISTOL, UK, 24/10/25: YouTube users in the UK watch less local Entertainment, Gaming and News & Politics content on the platform than accounts in other key territories.
Digital i looked at the top 10 YouTube channels, ranked by percentage of total accounts reached, in these three key categories in the UK, France, Italy, Germany, Spain and the U.S during H1 2025.
In all but one of the six measured countries, these three top 10 lists are led by local YouTube channels, but the UK bucks this trend, favouring U.S. content.
In the UK, only 12 out of those 30 channels (40%) were UK-based, whereas local channels in the other five measured countries all ranged between 25 (83%) and 29 (97%) of their respective top 30 ranked channels.
No local channels appeared on the UK’s top 10 Gaming list, which was instead topped by US-based IGN, and only three (BBC, This Morning and Still Watching Netflix) appeared on its Entertainment list.
Nine out of the ten News & Politics channels for the UK were local, but the US-based ABC News also appeared. Of the six measured countries, the UK was the only example where a non-local channel entered the News & Politics top 10 list.
Meanwhile, the U.S. was the country with the most local viewing, with 29 out of its 30 most viewed channels (97%) based in the U.S.
All the Gaming and News & Politics channels on its respective top 10 lists were local. However, the Canada-based WatchMojo.com channel appeared on its top 10 Entertainment list.
Complete Entertainment, Gaming and News & Politics category lists for the UK, U.S., France, Italy, Germany and Spain are below.
